In response to demand for solo holidays, Riviera Travel has launched five new itineraries for 2026.
With a significant increase in the number of solo passengers travelling year-on-year, the cruise and tour operator has ambitious plans for the year ahead.
Recent findings show that solo travel with Riviera Travel is particularly popular with those aged between 50 and 80 years.
Another trend is that at around 80%, the majority of the company’s solo customers are currently female.
The Riviera Travel team is keen to encourage more male customers to try a solo holiday.
Furthermore, a ‘solo survey’ conducted by Riviera Travel in May 2024 established three key findings:
Single person supplements and destination are the most important factors for solo travellers when choosing a holiday provider
If destinations and availability were comparable, 64% of customers would prefer to travel on a solo-exclusive trip rather than joining a classic group tour
However, more than one third of those surveyed were still happy to travel on a classic group tour, if it meant having a larger range of destinations and departure dates to choose from
Data has also shown that Riviera Travel’s repeat rate for solo travellers is higher than average.
The company’s Top 10 best-selling solo holidays for the last financial year were all European destinations.
“Marrakesh and the Atlas Mountains for solo travellers”, and “South Africa for solo travellers” were the highest performing worldwide itineraries.
Riviera Travel’s top 5 solo holidays
Classical Spain for solo travellers
The Blue Danube River Cruise for solo travellers
The Douro, Porto & Salamanca River Cruise for solo travellers
Lake Maggiore, Orta & Como for solo travellers
Malta Uncovered for solo travellers
Vicky Billing, Head of Trade & Partnerships UK & Ireland, said, “We have seen a much higher demand for solo travellers this year, which is great, and to support the trade even further we now pay commission on solo supplements across all our classic tour products.”
The new Classic European Solo Tours for 2026 are:
Puglia & Basilicata: Lecce, Alberobello & Matera for Solo Travellers – 8 days from £1999 pp
Hidden Italy: Padua, Vicenza and Mantua for Solo Travellers – 6 days from £1469 pp
Discover Northern Cyprus for Solo Travellers – 8 days from £2499 pp
Umbria, Perugia and Assisi for Solo Travellers – 8 days from £2149 pp
Tuscany, Florence and Siena for Solo Travellers – 8 days from £2329 pp
