Ryanair has launched a package holiday service offering flights, accommodation and transfer packages on its website.
The airline said people have been paying too much for package holidays and promised it would transform the market.
It has created the new business, Ryanair Holidays, in partnership with Spain-based tour operator Logitravel and accommodation provider World2Meet, owned by Iberostar Group.
Packages come with full consumer protection and are fully ATOL bonded and insured.
Ryanair Holidays initially launches in the UK, Ireland and Germany today, with other markets to follow in 2017.
It comes after the launch of Ryanair Car Hire and Ryanair Rooms and is the latest digital innovation delivered by Ryanair Labs under the airline’s Always Getting Better programme.
Marketing chief Kenny Jacobs said: "Ryanair’s low fares transformed air travel in Europe and now we’re going to transform the package holiday market with the launch of Ryanair Holidays, offering our customers the unbeatable combination of Ryanair’s low fares, a wide range of accommodation options and transfers – all on the Ryanair.com website and all at the lowest prices.
"Consumers have been paying too much for package holidays for years and more and more want to put their own packages together themselves. Ryanair customers already enjoy the biggest route network in Europe and with Ryanair Holidays can choose from a fantastic range of 3, 4 and 5 star hotels throughout the Mediterranean and Europe’s capital cities, ideal for last minute getaways, summer family holidays, winter sun or city breaks."
He said it was the next significant step on the airline’s journey to becoming the ‘Amazon of air travel’.
