United Kingdom
United States
Asia Pacific
S Hotels & Resorts launching new hotel brand in Thailand
Thailand based S Hotels & Resorts is introducing a new luxury-midscale hotel brand called Nabor.
It plans to initially launch six hotels across Thailand, staring with Bophut, Koh Samui.
Other hotels are slated for key tourist destinations including Hua Hin, Chiang Mai, Phuket and Bangkok.
The brand is targeting millennial-minded travellers, and the brand hopes to expand to overseas markets across the ASEAN region within the next three years, according to Dirk De Cuyper, Chief Hospitality Officer of SHR.
SHR is also opening two new hotels under the SAii brand – the SAii Laguna Phuket and SAii Phi Phi Island Village.
The company, a division of Singha Estate, currently has 39 hotels and resorts open in Thailand, the Maldives, Fiji, Mauritius and the UK, comprising nearly 5,000 rooms.
Written by Ray Montgomery, Asia Editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
Abercrombie & Kent hails $500 million funding boost
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’