Thailand based S Hotels & Resorts is introducing a new luxury-midscale hotel brand called Nabor.
It plans to initially launch six hotels across Thailand, staring with Bophut, Koh Samui.
Other hotels are slated for key tourist destinations including Hua Hin, Chiang Mai, Phuket and Bangkok.
The brand is targeting millennial-minded travellers, and the brand hopes to expand to overseas markets across the ASEAN region within the next three years, according to Dirk De Cuyper, Chief Hospitality Officer of SHR.
SHR is also opening two new hotels under the SAii brand – the SAii Laguna Phuket and SAii Phi Phi Island Village.
The company, a division of Singha Estate, currently has 39 hotels and resorts open in Thailand, the Maldives, Fiji, Mauritius and the UK, comprising nearly 5,000 rooms.
Written by Ray Montgomery, Asia Editor
