United Kingdom
United States
Asia Pacific
Sabre launches European marketing campaign
Sabre Travel Network has unveiled a new marketing campaign for Europe called ‘The Power Behind You’.
The new campaign carries the reminder ‘you make it happen for them, we make it happen for you’ and will be seen in print adverts, customer literature, and travel shows, exhibitions and presentations across the UK.
“The ads are powerful, emotive and will appeal to the British sense of fair play, loyalty and application,” said Geoffrey Breeze, Sabre Travel Network’s vice-president of marketing for the EMEA region. “We expect they will help communicate the scale and complexity of the job that Sabre Travel Network does for each of its customer groups every minute of every day, day in and day out.
“Following our signing of long-term, full-content contracts with major European airlines and each of the ‘Big Six’ US carriers, the time is right to highlight the continued value of the GDS and the work we have done to evolve beyond our original distribution function,”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike