The Saint Lucia Tourist Board has appointed a new assistant director of marketing UK & Europe.
Atlyn Forde will work alongside director of marketing Jean Marc Flambert with a remit to work across all tourist board activities.
She has previously worked with Saint Lucia on a number of campaigns, including a marketing plan to encourage England fans to visit the island during the Cricket World Cup.
More recently, Forde worked at MRI (rex resorts) creating and applying strategic marketing plans for a group of eight international hotels and safari companies.
By Linsey McNeill
