United Kingdom
United States
Asia Pacific
Samoa boosts UK presence
The Samoa Tourism Authority has appointed London based Representation Plus to run its office in the UK and Ireland.
“We aim to boost the image of Samoa and increase product knowledge of our destination in the UK & Ireland by developing a closer working relationship with the UK & Irish travel trade,” said Matatamalii Sonja Hunter, chief executive officer, Samoa Tourism Authority.
“Samoa has seen its UK figures drop since its presence in the UK as part of The South Pacific Regional Campaign ended. Therefore we want to establish Samoa as a leading tourist destination in the Pacific region in its own right.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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