The Samoa Tourism Authority has appointed London based Representation Plus to run its office in the UK and Ireland.
“We aim to boost the image of Samoa and increase product knowledge of our destination in the UK & Ireland by developing a closer working relationship with the UK & Irish travel trade,” said Matatamalii Sonja Hunter, chief executive officer, Samoa Tourism Authority.
“Samoa has seen its UK figures drop since its presence in the UK as part of The South Pacific Regional Campaign ended. Therefore we want to establish Samoa as a leading tourist destination in the Pacific region in its own right.”
By Bev Fearis
