Representatives of the World Travel and Tourism Council will visit Egypt next month to advise the country on its security.
It is hoped the trip will help put the country’s tourism industry back on track and may encourage the UK Government to overturn its ban on flights into Sharm el Sheikh.
WTTC CEO David Scowsill will lead a team to the country next month to hold talks with the Egyptian government and tourism representatives on security.
WTTC executive director for business development Caroline Plant said: "It’s the WTTC’s job to talk to governments and give them advice.
"We’ve visited 84 heads of state and prime ministers in the last three years and we have a team going out to Egypt next month to talk about how to enhance security without closing down barriers.
"It is all about perception. Travellers want to be informed of the risks in an open manner."
Last week, TravelMole reported Thomson has extended the suspension of its flights to Sharm el Sheikh until February 8 next year and hopes the Foreign Office lifts a ban on flights to Sharm by then.
All flights from the UK have been suspended since 2015 when a Russian holiday jet was blown up shortly after taking off from Sharm.
Discover Egypt director Philip Breckner said: "As a long-established specialist to classical Egypt, we at Discover Egypt welcome the WTTC’s visit to the country.
"It is only Sharm el Sheikh to where airlines have suspended flights – Luxor, Cairo, Hurghada and Marsa Alam have all continued to benefit from weekly tourism from the UK.
"The re-opening of Sharm el Sheikh flights to UK tourism will help Egypt further and provide employment to its tourism related workforce – and moreover take away this perception that is affecting the ‘whole’ of Egypt.
"Egypt is a great country that has for decades provided the perfect winter (and summer) holiday destination for UK holidaymakers seeking sun, sea, sand plus water sports, not least access to classical sites."
Earlier this year, Egypt’s Minister of Tourism unveiled a six-point plan designed to win back tourists within six months.
But the plans made no reference to security concerns that have led to UK operators cancelling their Sharm el Sheikh programmes and scaling back their operations to Hurghada and other tourist hotspots.
Overseas visitor numbers to Egypt fell dramatically by 40% in the first four months of 2016, compared with two years ago.















