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Singapore Airlines in pole position with Sauber sponsorship

Friday, 20 March 20153 min read

Singapore Airlines has teamed up with the Sauber Formula One racing team to become its official airline partner.

It has agreed a long term deal to provide travel for the team to F1 races, particularly within Asia and Australia.

“Sauber stands for a strong brand with a long-time, impressive tradition. We are excited about the new season and looking forward to embarking on this journey together,” said Singapore Airlines’ Switzerland general manager Ranjan Jha.

The tie-up was also welcomed by Sauber team principal Monisha Kaltenborn, who said: “We are excited to embark on a long-term and sustainable partnership with Singapore Airlines, a highly-respected company with a true global presence.”

It is a timely boost for both parties following the 2015 opening race in Melbourne last weekend.