Singapore is targeting more Japanese arrivals after signing a landmark partnership with Japan’s largest travel agency group JTB.
A Memorandum of Understanding between Singapore Tourism Board (STB) and JTB will involve collaboration on product development, marketing, sales and PR activities.
"This is the first MoU that is committed by STB with a commercial tour agency in Japan and marks a significant milestone in promoting Singapore in this important market," STB chief executive Lionel Yeo said.
"Through this MoU, Japanese travellers can look forward to brand new travel experiences and promotions tailored to suit their needs."
To kick off the partnership, new travel packages will be promoted in Japan targeting various segments including first time travellers.
STB and JTB hope to attract 90,000 Japanese travellers during the year-long campaign to March 2018.
