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Sirk: Why international meetings matter
Martin Sirk, chief executive of the International Congress and Conventions Association (ICCA) will launch this year’s IT&CM China as keynote speaker.
He will address the critical role of international meetings in a country’s development,
Scheduled to take place at the Shanghai World Expo Exhibition & Convention Centre from April 17-19, the sixth edition of IT&CM China has adopted the theme ‘Advancing MICE and Business Minds’, and is expected to attract more than 2,000 delegates.
The convention will feature a list of prominent speakers from the MICE industry, including Gerilyn Horan, director, Global Market Development of HelmsBriscoe, US; Lisa Hopkins, managing director, Asia Pacific of BCD Meetings & Incentives, Singapore; and Li Zhuyuan, general manager, CITS International MICE, China.
There will also be a number of educational industry seminars that will be conducted in English, with simultaneous translation in Mandarin.
IT&CM China is organised in collaboration with the Shanghai Municipal Tourism Administration as part of Shanghai Business Events Week.
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