Ski Club of Great Britain has secured 15,000 new student members after entering into an arrangement with group ski specialist Wasteland Ski.
The club is offering every student who books a holiday with Wasteland this winter free basic level membership, which was introduced for the first time this season.
"We are trying to plan for the future, to plant seeds," said Ski Club head of partnerships Simon Henwood.
"Students are the most lucrative sector of the market and they’ll be our customers of the future."
Ski Club is also targeting more mature skiers with a new insurance policy, which provides a higher level of cover.
"It provides great value and it’s particularly great for older skiers," added Henwood.
