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Ski Solutions acquires ifyouski.com
Specialist ski travel agency Ski Solutions has acquired internet ski broker ifyouski.com from Online Travel Corporation (OTC) for an undisclosed sum.
The ifyouski.com brand will be retained and streamlined in the coming months, with “substantial new investment” being made in promotional programmes.
Ski Solutions, which already has a significant web presence as skisolutions.com, will continue to retain its own identity as both an online distributor and a telephone-based one.
It will also continue to build on its reputation as a leading provider of tailor-made independent ski holidays to luxury properties in top resorts.
Ski Solutions director Lizzie Norton said: “At a stroke, this landmark purchase vastly increases the presence of the Ski Solutions group as a key ski holiday distributor.
“We have been involved with the ifyouski.com brand since its inception 10 years ago, providing fulfilment services for the site. This exciting acquisition now gives us complete control over all aspects of the site and allows us to develop the online product for ifyouski’s rapidly expanding customer base.
“Ifyouski.com has a well-earned reputation as both an authoritative information provider and a user-friendly online ski holiday site, offering a choice of vacations provide by a remarkably extensive range of tour operators, from the biggest in the business to, crucially, many of the small specialist operators not often featured by other brokers.”
“We have always had a strong belief in the qualities of the ifyouski.com brand and we are delighted to have the opportunity to strengthen and expand this prestigious product.”
by Phil Davies
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