Specialist ski agent Iglu is manning its phones from 6am to midnight for Black Friday.
The UK’s largest specialist ski agency said it’s confident the special promotions available from various ski operators will lead to a high demand over the next few hours.
Offers include up to 50% off chalets and self-catered holidays.
It is also offering an extra £100 per person off selected holidays.
Sample discounts include a seven-night holidays to St Anton in Austria with chalet accommodation from £851 per person, which is half the normal price for travel in early April.
A Christmas break to Soll in Austria over Christmas is available from £499 per person, down from £969, including hotel accommodation, flights and transfers.
