South African Tourism (SAT) has appointed Sherwin Arends as trade relations officer.
Originally from Cape Town, he moved to the UK six years ago after travelling the world as a member of cabin crew for Qatar Airways.
His most recent role was senior product executive for Audley Travel.
At SAT he replaces Bonnie-Sue O’Garey and will be responsible for building and maintaining relationships with key travel trade contacts in the UK and Ireland.
"I’m very passionate about my birth country and proud of my South African heritage so I am thrilled to be joining the South African Tourism team in the UK," he said.
"I’m looking forward to showcasing South Africa as a leading tourist destination, with a focus on promoting the well-known areas and experiences and helping to uncover and educate the trade on the destination’s hidden gems."
