Destination Marketing Organisation South African Tourism continued its global marketing campaign with the launch in the last week of October of a BBC World campaign that promoted the joys of visiting South Africa to more than 78 million weekly television viewers and web surfers across the world.
The campaign has numerous elements: a series of destination vignettes, two television commercials and an online component where people can get, and give, as much information about destination South Africa as they like… material enough to feed a growing appetite for information about South Africa as a holiday destination.
Says Roshene Singh, Chief Marketing Officer at South African Tourism: “Promoting our destination on BBC World News enables us to reach our target travellers and showcase the wide variety of experiences that South Africa offers. We chose BBC World News because it delivers the global target audiences we need to reach – people with the interest to travel and with the income to invest in discovering new, different and interesting places.â€
