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Southwest Airlines looking to biz travelers for new growth

Saturday, 4 September 20103 min read

Southwest Airlines, which recently reported higher-than-expected profits, is not resting on its laurels. The airline company says it will push for more business travelers over the next year and consider flying internationally.

“The discount domestic airline has built its fortune on serving primarily vacationers and leisure travelers flying shorter routes. Over the past few years, Southwest has also turned its attention to business travelers,” says Reuters.

The airline now sells a business select service that gives passengers priority boarding among other amenities. The company is looking to offer wireless Internet on its flights by around 2013 and upgrade its frequent flier program.

"We’ll have a bigger push and a stronger message for business travel over the next 12 months," Chief Executive Gary Kelly said during a call with analysts and reporters.

By David Wilkening