Subjects unveiled for Mainstreaming sustainable tourism masterclass 2011

Food, wine and authentic tourism: Innovative methods to beat the destination marketing squeeze: tourism as a driver to the green economy: wellness tourism: carbon offsetting and conflict challenges are all on agenda

The mainstreaming sustainable tourism masterclass this year is to have six key issues presented and discussed.

Innovative methods to beat the current pressure on destination marketing budgets: tourism’s power as a driver to the green economy: food and wine contributing to the authenticity of tourism: wellness and alternative health tourism: carbon offsetting and the carbon market and tourism and the dangers that conflicts present for sustainable tourism are ALL on the agenda

Guaranteed to be a stimulating and intensive event, this year’s Sustainable Tourism Masterclass is to be held in central London on 16 September 2011.

So that all the important subjects packed into the day can be dealt with fully and satisfactorily and leave time for discussions and networking, the 12 hour intensive masterclass will include lunch, supper, and pre and post event information.

Said Valere Tjolle: “It's a critical year for tourism: This key masterclass is about mainstreaming sustainable tourism and making it the major part of tourism's claim to be THE key economic, cultural, social, environmental driver to the coming green economy.”

“The time has to be very, very ripe for this elevation of tourism in the global scene. Opportunities abound – and we'd all like to be part of this, wouldn't we?”

The fourth yearly top level Masterclass is to be held on 16th September in London in conjunction with Innovation for Sustainable Development Center. The format will be broadly similar to previous successful years events.

Key speakers will introduce each subject and lead the discussions.

The masterclass is kept to a maximum of 25 participants to provide in depth understanding and discussions of this complex and substantial opportunity. The package cost includes full information pack, networking luncheon and supper,: £500 per attendee.

Sustainable Tourism Masterclasses have been held for the last three years and have attracted full houses of attendees and top speakers of global repute.

Speakers have included:  Professor Geoffrey Lipman (Beyond Tourism), Dr Murray Simpson (Oxford University), Dr Stefan Gossling (Lund University), Rachel McCaffery (Virgin Holidays), Vicky Murray (FutureForum), Jonathan Mitchell (Overseas Development Institute), Gopinath Parayil (Nila Foundation) James Whittingham (TUI), Rob Weston (Organismics), Gordon Sillence (Destinet) and JP Bergqvist (Sleepwell)

The masterclass offers the opportunity to network in an extremely informal but information-packed and truly inspirational day.

The event is likely to be popular and early booking is recommended.
Earlybird reservations for this high level key event made by the end of June will qualify for 30% reduction – saving £150.

Sustainable Tourism Report Suite 2011 is supported by: Discover Ltd, Cape Town Tourism, Change for Tomorrow Ltd., Six Senses Resorts & Spas, Innovation Norway, Virgin Holidays, Association of British Travel Agents, Thomas Cook Ltd., Ogilvy Public Relations

See Sustainable Tourism Masterclass 4th year SPECIAL EARLYBIRD OFFER

See earlier masterclass HERE

Full details of Sustainable Tourism Report Suite 2011, special offers HERE