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Sunshine State breaks tourism record

Monday, 27 February 20063 min read

Florida broke a record last year by attracting 86 million visitors, or a 7.6% increase over a year earlier.

The Sunshine State achieved the feat despite hurricanes and rising gas prices, according to tourism officials. They are expecting to see tourism slow to a 3.2% increase, according to VISIT FLORIDA estimates.

Hotel room rates were also up.

In the South Florida area of Miami, for example, the average hotel room went for almost $159 a night last month. That figure is 8% more than the previous year, according to Smith Travel Research.

At the same time, hotel occupancy in Miami only dipped one percent to 79%.

Report by David Wilkening