SUNWORLD GOES LIVE WITH ONLINE BOOKING POWERED BY SELL-IT-SUITE

Sunworld, one of Ireland’s leading tour operators and a member of the Thomas Cook Group, has launched a new web site providing powerful online browsing, searching and booking facilities. The new site, designed by RWA is powered by RWA’s Sell-It Suite. Sell-It Suite receives product inventory and pricing from Sunworld’s TOS reservation system, enriches it with additional product attributes e.g. marketing types provided by Sunworld, combines it with existing brochure content loaded into Sell-It Reservator and provides visitors to the Sunworld web site with a natural and easy way of browsing and booking the extensive range of holidays that Sunworld offers. The online booking capability has been incorporated into the new www.sunworld.ie web site which was completely redesigned by RWA, working closely with the Sunworld marketing team. The new site provides destination guides plus detailed resort and accommodation information, and the ability to ‘deep link’ into Sell-It Online’s browsing and searching facilities to check availability for specific resorts, accommodation and holiday types. Commenting on the launch of the new site, John Kinane, Managing Director of Sunworld stated, “The beauty of the Sell-It online system that we have chosen is that if you can see it, you can book it! Having researched other travel sites, the majority directed customers along a booking journey only to get to the actual point of booking and find that what they wanted was not in fact available. Above all, we wanted to have a site that avoids that frustrating pitfall and that is fresh, fast and uncomplicated. The site’s unique holiday browse capability and easy-to-use booking screens ensures that our customers can browse and book with confidence. I’m delighted that our own confidence in the Sell-It product and in its suppliers, RWA, has been borne out by the feedback and level of bookings that we have received since the site went live. ” Mark Bradbury, Director of Business Development at RWA stated, “It is great to hear that John and his team are delighted with the site, RWA and our Sell-It Suite product. The new Sunworld web site looks great, provides excellent destination content and simple, fast, reliable online browsing and booking. The site is a further example of the benefits that Tour Operators can gain by working with RWA and our products.” – Ends – Notes to Editors About Sell-It Suite Sell-It Suite is a family of solutions developed by RWA specifically for Tour Operators, Wholesalers and online agencies wishing to sell product offers combining product inventory from a variety of sources through a variety of online channels. Sell-It Reservator is a powerful new reservation system providing industry leading flexible inventory management and dynamic pricing and packaging capabilities. Sell-It Online provides award winning online searching, browsing and booking functionality. Its robust, reliable online booking engine enables agencies or direct customers to book with confidence. Sell-It Online can be quickly incorporated into existing web sites and work in conjunction with existing reservation and content management systems. For further information see: www.sell-it-suite.com About Sunworld Sunworld is one of Ireland’s leading mass market tour operators and a member company of the Thomas Cook Group. Market leader to Portugal and Turkey, Sunworld also operates to the Spanish mainland, the Balearic and Canary Islands, Cuba and the Dominican Republic. Visit www.sunworld.ie for further information. For more information please contact: Pearse O’Loughlin Cullen Communications Tel. 00353-1-6689099 or email [email protected] About RWA Ltd. RWA Ltd. is a travel technology and solutions company specialising in helping Tour Operators and Intermediaries with product sales and distribution. Approximately 60% of the current UK ViewData traffic is routed and managed by RWA solutions. RWA is actively involved in TOWARD Europe and is working with the TTI on XML standards for product distribution. The Sell-It Suite family of solutions is a product of the combination of RWA’s many years of experience working with Tour Operators and the high level of technical expertise gained through work with the largest companies in both the Travel and Finance industry sectors. For further information see: www.rwa-net.co.uk For more information please contact: Mark Bradbury Director – Business Development, RWA Limited Tel. +44 (0)29 2081 5050 or email [email protected]