Plus Pure awards uncover heroes of experiential tourism
As part of its commitment to Sustainability PURE, the Experiential Travel event, has been supporting a major leisure-related local charity. Education for All Morocco Limited (EfAM)http://www.efamorocco.org/ is a charity established in 2006 by Discover Ltd. and other friends in Marrakesh. Discover Ltd is also behind the Kasbah du Toubkal and Mountain Voyages in Morocco.
A thoughtful charity, EfAM was set up to build boarding houses near to secondary schools in Morocco, providing accommodation and care to girls from remote mountain communities in the High Atlas mountains, enabling them to further their education through the Moroccan state system. Primary education in Morocco is compulsory and readily available to both boys and girls between 7 and 14 years old. However, it is unusual for girls in the High Atlas mountains to continue their education beyond primary level.
This is because the nearest secondary school may be over 20km away, and impractical to travel to each day. Many families do not have the financial resources to support their daughters through secondary education. Those that do may lack a family network near to a secondary school to whom they can entrust their daughter. Girls from these communities deserve the opportunity to continue their education.
"We believe that if you educate a girl, you begin to educate the next generation." Say EfAM
Now in its second year, the PURE Awards 2014 once again uncovered the inspirational, celebrated d the heroes of experiential travel. All those attending PURE 2014 in Marrakesh had a chance to cast their vote.
The Pure award winners were:
THE PURE AWARD FOR TRANSFORMATIONAL TRAVEL
Alaska’s Ultima Thule Lodge – The Land Remote Beyond Reckoning
THE PURE AWARD FOR CONSERVATION AND SUSTAINABILITY
&Beyond – White Rhino Translocation
THE PURE AWARD FOR COMMUNITY ENGAGEMENT
Wilderness Safaris – Children in the Wilderness
THE PURE AWARD FOR INNOVATIVE AND ENGAGING MARKETING
Butterfield & Robinson – The Slow Road (blog)
THE PURE AWARD FOR DESIGN
Aqua Expeditions – Aqua Mekong
THE PURE AWARD FOR CONTRIBUTION TO EXPERIENTIAL TRAVEL
George Butterfield – Butterfield & Robinson
PURE AWARD SHORTLIST: http://www.purelifeexperiences.com/Awards2014Shortlist.html
Valere Tjolle
