Sustainable tourism briefings special offer

2011 Ministers Briefing with a major contribution from Professor Geoffrey Lipman and Dr Shaun Vorster and Marketing Guide co-authored by Ogilvy Worldwide: Special offer for Vision readers

Both publications highlight new information and enormous opportunities for travel and tourism entities interested in sustainable tourism.

The Sustainable Tourism Ministers Briefing 2011 (post-publication cost £100 €120 $160) will EXCLUSIVELY enable readers to:

• See current and future opportunities in the Green Economy – and take advantage of them
• Understand the current players in sustainable tourism and their strengths and weaknesses
• Recognize the challenges that the tourism and related industries will face
• Capitalize on current advances
• Spot the partnership and networking opportunities

Key contributor Professor Geoffrey Lipman is Director of Greenearth.travel and Beyond Tourism, former Assistant Secretary General UNWTO, President WTTC and Executive Director IATA. He is a Professor at Victoria University, Melbourne, Australia and Vice Chair of the World Economic Forum’s GAC for Aviation, Travel & Tourism. Lipman has lectured around the world and written widely on aviation, tourism and travel related issues. He is a creative and out of the box thinker committed to the cause of sustainable mobility and green growth.

The Sustainable Tourism Marketing Guide 2011 (post-publication cost £100 €120 $160) will EXCLUSIVELY enable readers to:

• Apply the latest thinking on consumer values and behaviour to sustainability communications
• Maximise the effectiveness of their marketing programme, no matter what the budget is
• Understand the opportunities and challenges posed by social networks

Co-author Ogilvy Worldwide – one of marketing’s great innovators – operates in more than 70 markets. Ogilvy’s London office has nine companies offering marketing services from advertising to direct marketing to PR and SEO. Ogilvy has worked with numerous travel and tourism organisations over the past five decades, and the London office currently works with clients including British Airways, Expedia, IHG and the Brazilian Tourist Board. The organization recently founded OgilvyEarth. to help organisations harness the power of sustainability.

SPECIAL OFFER:
BUY EITHER/BOTH REPORT/S PRE-PUBLICATION NOW FOR HALF PRICE AND GET FULL 40page+ 2010 REPORT FREE

• COST: UKpound50 Euro60 USdollar80…  Per report
• VALUE: UKpound200 Euro240 USdollar320… Per report
• SAVE UKpound150 Euro180 USdollar240… Per report

Closing date for offer 31 January 2011
To purchase email [email protected]

Sustainable Tourism Report Suite 2011 supporters are: Cape Town Tourism; Discover Ltd; Six Senses Resorts; ABTA; Ogilvy PR; Thomas Cook; Virgin Holidays; Innovation Norway; Change for Tomorrow Ltd

Just a few comments about the Sustainable Tourism Report Suite 2010: “Very useful and insightful report would recommend” Thea Chiesa World Economic Forum.“The report is an inspiration” Ingunn Sornes Innovation Norway “The report makes it easy to do our work” Dagmar Schrieber Kazakhstan Tourism Association”

Report subscribers and purchasers include these and more organisations: Change for Tomorrow, Booz & Co, UNWTO, Association on British Travel Agents, World Economic Forum, Innovation Norway,  Eihab Oman, MCI Management Center Innsbruck, Sustainable Travel International, Mesoamerican Reef Leadership Program, Singita Africa, Ecole Hoteliere de Lausanne, Kazakhstan Tourism, Rezidor Hotel Group, Internationale Fachhochschule Bad Honnef , WWF, Ogilvy PR, Sustainable Side of the Street, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Holidays, Micato Safaris, Hilton Hotels Corp, Visit Britain, Visit England, Visit Scotland, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.