Sustainable tourism masterclass full programme top speakers

Masterclass is to be held at the eco chic London Zetter hotel on 17 September
 

Participants at this year’s sustainable tourism masterclass can be assured of very good, very sustainable food.

The masterclass is to be held at the eco-chic Zetter  hotel in London’s Clerkenwell. The hotel was created by Sainsbury heir Mark Sainsbury who has a number of claims to culinary fame. Mark founded the legendary Moro  restaurant, recently enticed the Michelin starred, chef Bruno Loubet to the Zetter and has just helped found the Sustainable Restaurant Association

The Zetter is a showcase for sustainable hotels in miniature – the building was restored with sustainability as THE consideration, all guests get fold up bikes to use, water comes from the hotel’s own well, sustainable food is a given, plus, of course, all the basic energy saving, social, cultural and environmental considerations have been delivered to their maximum extent – hence the top gold award from the Green Tourism Business Scheme.

Masterclass attendees will have an opportunity to see all of the Zetter’s green initiatives in practice.

Confirmed speakers include:
 

Gordon Sillence: European insider and creator of Destinet sustainable tourism portal: SEE this week’s news:www.travelmole.com/stories/1143932.php

PRESENTATION: “Practical ways that travel and tourism industry players are reacting now, and will react in the future, to market demand for more authentic,  more beneficial and more profitable tourism using local and global IT knowledge networks”

Gordon will take masterclass participants to the head and heart of sustainable tourism development – its internet-based knowledge systems and global culture value systems – to show the emergent property of the global green market place and how to be part of it.
 

Gordon is currently executive director of the European Environment Agency’s DestiNet sustainable tourism portal, vice-president of the ECOTRANS Network, advisor to European Travel Commission on Climate Change and Coordinator of the Janela Aberta 21 –Centre for Education for Sustainable Development in Portugal. He has also lectured in the UK on the University of Glamorgan’s Masters in Environmental Management course, and was the WWF Coordinator for the Southern Portugal Green Belt Lynx Conservation Project.
 

JP Bergqvist, author of Sustainability in Practice and ex Vice President Sustainable Business at Scandic Hotels:

PRESENTATION: Practical ways that hospitality industry players are reacting now, and will react in the future, to market demand for more authentic,  more beneficial and more profitable tourism’
In January 2009 JP stepped back from his position as Vice President Sustainable Business at Scandic to a role of senior advisor working in his own business SleepWell AB. For the previous15 years he was with Scandic and the last 9 years in an executive management position including 4 years with Hilton International in the role of Director of Environmental Sustainability.

JP is a director of the board of The Swedish Fair-trade labelling organization, The Green Meeting Industry Council GMIC and chairman of the Stockholm Water Prize Founders council. Check out his brand new book: ethicalperformance.com/books/books.php
 

Professor Stefan Gossling:  World authority on tourism and climate change and author of Carbon Management in Tourism,

PRESENTATION: Practical ways that travel and tourism industry players are reacting now, and will react in the future, to the pressing issue of carbon management

Stefan Gössling is professor at the Department of Service Management, Lund University, and at the Linnaeus University School of Business and Economics, Sweden. He is also the research coordinator of the Research Centre for Sustainable Tourism, Western Norway Research Institute.
 

Stefan’s recent books include Tourism and Global Environmental Change, Sustainable Tourism Futures Climate Change and Aviation and Carbon Management in Tourism (Routledge, forthcoming 2010). He has also been a co-author of UNWTO-UNEP-WMO 2008 Tourism and Climate Change: Responding to Global Challenges and a contributing author of the Intergovernmental Panel on Climate Change AR4.

Rob Weston: Ecohotelier, long time marketer and the man that brought farmers markets to the UK:
 

PRESENTATION: Practical ways that hospitality industry players are reacting now, and will react in the future, to market demand for more authentic,  more beneficial and more profitable tourism using local networks

Robert Weston has been at the forefront of state-of-the-art marketing for 30 years, in corporate responsibility strategy, culture change, education, training and communications for 20 years.
He has published three books and many articles on the topic; spoken at, facilitated and chaired numerous conferences and seminars and worked with BP, Ford, Toyota, Microsoft, Allied Domecq, NatWest Bank, Barclays Bank, Bechtel, DHL, Trinity Mirror Group, Scottish Power amongst many others.

He also co-launched the UK Farmers’ Markets Movement, the first eco-hotel in Bath, UK, a kitchens, furniture and interiors company working with reclaimed timber and reclaimed people, and five children.

Gopinath (Gopi) Parayil: Global responsible tourism network creator, practising tour operator and trustee of ICRT India and the Nila Foundation

PRESENTATION: Practical ways that industry players are reacting to market demand for more authentic and more beneficial tourism

Gopinath Parayil is Chief executive of responsible travel company The Blue Yonder, Gopinath Parayil (Gopi) founded Nila foundation – a platform to bring attention of the world to River Nila, a sadly depleting river in central Kerala. Managing Trustee of International Centre for Responsible Tourism India, Gopi co-founded the responsible tourism networking and is currently Global coordinator of VESTAS -Vision European Sustainable Tourism Awards.

2009 December Outlook Business magazine featured Gopi amongst the top 50 Social Entrepreneurs in India. The Blue Yonder has won multiple international awards and recognitions for their responsible tourism initiatives including 2007 Conde Nast Traveler World Savers Award.
They have pioneered many initiatives where they use tourism as a tool to find solutions for achieving sustainable development in destinations they promote. Gopi also set up the International Centre for Responsible Tourism in India (ICRT-India).
 

Valere Tjolle, publisher and editor of Vision on Sustainable Tourism and the Sustainable Tourism Report Suite, will be moderator.

The masterclass is to be held on 17th September 2010. There are still a few places left for the masterclass, tourism masters degrees students can qualify for discounts.

The masterclass is kept to a maximum of 25 participants to provide in depth understanding and discussions. The package cost includes full information pack, luncheon and supper, and participation in all webinars: £500 per attendee.

Sustainable Tourism Masterclasses have been held for the last three years and have attracted full houses attendees and top speakers of global repute.

Book now email: [email protected]
 

The masterclass offers the opportunity to network in an informal but information-packed day.
 

"I look at this MasterClass and these Webinars and marvel at the time and money I did not have to spend to harvest the wisdom of so many international movers and shakers – The great thing about the MasterClass  series is how it makes available to the world the accumulated experience of leading thinkers and thinking leaders.” Said Lelei LeLaulu, co-chair, Innovation for Sustainable Development Center

The masterclass is kept to a maximum of 25 participants to provide in depth understanding and discussions.

Sustainable Tourism Masterclasses have been held for the last three years and have attracted full houses attendees and top speakers of global repute.

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