Tampa area October hotel revenue tops $100 million for first time
The lower autumn temperatures didn’t cool the hotel industry’s strong start to Fiscal Year 2025 in Hillsborough County and Tampa Bay.
October’s taxable hotel revenue surpassed $100 million for the first month ever.
Hotel stays earned $101,711,839 in revenue and generated $6,155,987 in Tourism Development Taxes (TDT).
This is a collections record for the month of October, nearly 28% higher than last year.
October’s hotel occupancy rate was 78.5%, also up 14% year-over year.
The Average Daily Hotel Room Rate (ADR) came in at $166.21 and Revenue Per Available Room (RevPAR) at $130.51.
“Robust TDT and hotel figures for October are a strong indication Tampa Bay’s hospitality industry has sustained the positive momentum generated in 2023 and 2024,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay.
“Ultimately, though, this success comes down to our Hillsborough County, City of Tampa, Temple Terrace, and Plant City leadership, and our more than 900 partners who are the backbone to our hospitality industry.”
While the recent storms caused short-term displacement into Tampa hotels, the potential disruptions in visitor perception is being countered with a major marketing investment in domestic and international markets.
Corrada highlighted that Visit Tampa Bay is reminding all potential visitors, including the meeting and convention industry, that Tampa Bay is ready now.
Visit Tampa Bay is ready to reward meeting planner and conventions partners now with a new meetings incentive.
“Meetings and conventions generate business for every sector of our hospitality industry,” said Corrada.
“We have several meetings incentives to offer to further showcase to meeting professionals why Tampa Bay is the ideal choice.”
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