Teletext Holidays has launched a new online luxury brand called ‘Inluxury’.
The name, brand proposition, identity and website was designed and developed by Nucleus.
It will target the luxury market with mainly long-haul destinations, such as the Caribbean, Indian Ocean, India, Asia and Gulf States, which are not featured on Teletext Holiday’s main website, teletextholidays.co.uk.
Teletext Holiday’s managing director, Matt Cheevers, said: “Inluxury provides us with a powerful brand we can market to the fast developing luxury segment, which we were unable to address effectively before.
“Inluxury delivers a unique platform for our travel partners and advertisers, who already include Virgin Holidays, Abercrombie & Kent, Cadogan Holidays, Cox & Kings and Luxury Explorer.”
By Bev Fearis
