Claire Wilson has been named managing director of The Adventure Company, moving from First Choice.
Willson, former customer relationship marketing director on mainstream brands and the First Choce activity sector, replaces Matt Berna.
She brings more than 25 years of experience in the travel and leisure industry gained through senior marketing positions for industry giants such as Thomson and Forte. She was managing director at direct-sell Portland Holidays in the mid 1990s.
However, her first priority in her new role at the small group adventure specialist is to work more closely with the trade.
by Phil Davies
