United Kingdom
United States
Asia Pacific
The Booked it Group acquires operator More Life VIP
The Booked it Group has completed the acquisition of More Life VIP – the second travel based brand to join its portfolio in six months.
Tech firm The Booked it Group has strengthened its travel credentials after acquiring luxury operator More Life VIP.
The Booked it Group’s aquired travel brand Party Hard Travel in April.
More Life VIP is a new business, launching in 2021 to cater for younger consumers with a focus on luxury destinations, accommodation and experiences.
The brand also has a media side to the business, working with creators and influencers.
Previous More Life VIP influencer campaigns have included partnerships with Palazzo Versace Dubai, Five Palm Jumeirah, Five Jumeirah Village, The Biltmore Mayfair, LXR Hotels & Resorts and Calista Luxury Resort in Turkey.
The Booked it Group’s existing stable of brands includes social platform Licklist and Booked it, providing tech solutions to the leisure, activity and hospitality markets.
Brad Nobbs, CEO of The Booked it Group said: “The expansion into the travel sector was a strategic move to utilise our forward thinking technology within a new market.”
“The acquisition of More Life VIP further strengthens our position within the travel sector. One of More Life VIP’s strengths is its differentiation within the market, catering to a younger, discerning audience.”
Related News Stories:
Ray Monty
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled