One third of Brits have changed their travel plans due to the fear of terrorism, according to a poll of 2,000 British holidaymakers.
The research, carried out by World Travel Market, found 17% are avoiding countries where the terror threat is high, 12% are avoiding destinations where there has already been a terrorist attack, and 5% said they were fearful of going abroad altogether so would be having a staycation this year.
A spokesman for WTM believes this fear will make way for new holiday hotspots such as Malta, Slovenia and Iceland that are considered a ‘low-risk, safe’ option by the UK Foreign Office.
When asked if they were too scared to travel because of terrorism, 12% said they would be avoiding travelling altogether and 4% said they have even cancelled holidays this year.
But 55% said terrorism had not impacted their willingness to travel and 20% said they don’t believe the threat is any higher right now.
In a separate question, 58% of holidaymakers believe there is still a distinct lack of travel advice on where is safe to go and don’t believe there is enough information available.
World Travel Market spokesperson Paul Nelson commented: "With most capital cities on high alert, it’s hardly surprising that we are more cautious in our decision when it comes to holidays.
"However with Brits having such a strong desire to travel, I think its unlikely terrorism threats will be too detrimental to the resilient travel industry."
World Travel Market takes place at London Excel on November 6-8.
