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Thomas Cook strikes first destination marketing deal
Thomas Cook has struck its first brand partnership since relaunching with the online retailer working with tourism officials in Madeira to market the destination.
The agreement will see the island, which remains on the UK travel corridor, featured on the Thomas Cook website, social channels and promoted directly to customers.
Thomas Cook commercial director Phil Gardner said: "Thomas Cook is one of the most famous names in travel and since our relaunch we’ve been really pleased how many destinations have approached us to help them promote holidays for them.
"We’ve established a team that works directly with tourist boards and hotels to help them reach our customer base as well as British holidaymakers through our proprietary tools.
"Madeira is such a great year-round destination and to have that as our first partnership is a great collaboration."
The Madeira Promotion Board said it wants to build on its inclusion on the travel corridor and position itself ‘as one of the safest destinations in Europe’.
The marketing activity with Thomas Cook will run for month.
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