Thomas Cook has signed sponsorship deals for primetime entertainment shows on ITV from January.
Pushing its latest ‘Real Good Times’ campaign, Thomas Cook will sponsor Saturday night ITV show ‘Take Me Out’ and its sister-show ‘Take Me Out: The Gossip’ on ITV2.
It will also sponsor another ITV Saturday night show, ‘Stars in Their Eyes’, and a new Sunday night show, ‘Get Your Act Together’, presented by Stephen Mulhern and featuring five different celebrities who learn new skills.
The sponsorship package includes broadcast sponsorship, mobile, online and off-air licensing, as well Thomas Cook branding on on-air marketing.
