Thomson and First Choice are introducing free wi-fi in its key hotel concepts from summer 2014.
The move follows research showing customers value wifi over traditional hotel amenities such as room service.
And in family resorts, wi-fi access was almost as significant as having quiet time and relaxing by the pool. 60% of guests valued wi-fi and rated it as important to their overall holiday experience.
Customers staying in Thomson Sensatori, Couples, Family Resorts, Scene and Gold hotels, as well as First Choice Holiday Village, SplashWorld, Club Magic Life and SuneoClub resorts will enjoy free internet connection from May 1 next year.
Mark Hall, director of product for Thomson and First Choice, commented: " Through research we’ve seen that wi-fi is an integral part of our customers’ holiday experience and that they want to access social media sites, keep in contact with loved ones at home and research the area they are staying in whilst away."
