Thomson rated ‘most trusted’ holiday brand
Reader’s Digest has voted Thomson the most trusted brand of holiday company.
The operator has won the category every year since it was introduced by the magazine in 2001.
Parent company TUI was also voted the most trusted brand of holiday company in Germany and Austria.
The annual Reader’s Digest European Trusted Brands survey is conducted in 15 countries and in 13 different languages. It aims to find out which brands Europeans trust the most in a range of consumer product categories.
Thomson sales director Derek Jones said: “This is fantastic news and reinforces what we already know – customers come back time and time again to Thomson. As well as offering great products and fantastic service, we’re a company they can trust.”
Thomson has also been named best overseas holiday provider in the 2007 Parent Friendly Awards hosted by baby charity Tommy’s.
by Phil Davies
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