Eurostar will start selling its new train service from London to Bordeaux tomorrow.
The new high-speed line in France promises to reduce the journey time by over one hour, enabling Eurostar to compete with air services.
However, passengers will still need to connect in Paris from Gare du Nord to Montparnasse, but services have been timed to ensure a fast transfer between Eurostar and the local high-speed train.
Eurostar commercial director Nick Mercer said: "There is a growing appetite for Bordeaux, as British travellers are drawn to the gastronomic and cultural attractions of the city and nearby regions.
"With the new high-speed line, passengers will benefit from a more civilised way to travel with city-centre-to city-centre travel, a generous baggage allowance and superior comfort on board our new trains."
The first service departs on July 2.
