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Tourism Australia means business in China
Tourism Australia has appointed two senior executives who will be responsible for developing its operations in the Greater China region. Ԭ
Eva Huang has been appointed to the newly created role of regional manager, Greater China. She will be responsible for strategy development and the leadership of Tourism Australia’s Greater China team. ‘¨
In a second new role, LC Tan has been appointed as business events manager for Greater China. Tourism Australia said her role has been established in response to the Chinese market’s growing enthusiasm for business and incentive events in Australia. ‘¨
China is the fastest growing market for business events arrivals into Australia and is currently Australia’s third biggest market for business arrivals.
In the year ended December 31, 2011 there were 72,000 business events arrivals into Australia, an increase of 26% year on year.
Ian Jarrett
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