The Big Apple’s destination marketing body NYC & Company has announced the establishment of the Coalition for NYC Hospitality & Tourism Recovery.
As the city looks to a phased reopening, the coalition will set up a strategy for the messaging, marketing and promotion of New York City.
Five co-chairs have been announced by Charles Flateman, NYC & Company board chairman and include actor Lin-Manuel Miranda, as well as Peter Ward, president of the New York Hotel & Motel Trades Council.
"Together, we will create a next act for our city. After this intermission, we will be ready to welcome the world back with open arms," Miranda said.
The organization will develop new marketing, communications and ad programs to instil confidence in New York City’s health and safety measure to keep visitors safe.
The coalition will take direction from medical and public health experts, the hotel and restaurant industries, sports organizations, and performing arts venues to ensure a reopening is coordinated, and meets the enhanced health and safety needs for large gatherings of people.
"Together, when the time is right, we will help our businesses reopen and inspire New Yorkers and visitors alike to safely explore and interact with the five boroughs once more," said Fred Dixon, NYC & Company president and CEO.
