Leading Japanese travel agency group H.I.S. Co. Ltd has made a significant investment in fast growing online tours and activities platform KKday.
H.I.S. has led a $10.5 million funding round which will kickstart KKday’s expansion.
KKday currently offers more than 10,000 travel experiences in over 500 cities across 80 countries.
The funding will go towards boosting its Asia expansion especially in the China market and ‘enrich current product offerings, offer personalised itineraries, and improve its end-to-end customer experience,’ Taiwan based KKday said.
"By utilising H.I.S.’s global resources and integrating it with KKday’s strong marketing and big data programs, we will be able to change the in-destination travel operations model," said KKday co-founder and CEO Ming Chen.
"H.I.S. is not just a financial investor, but is valued as a strategic investor."
The funding round also included existing investor Mindworks Ventures.
H.I.S. is a big player in the travel agency space in Japan and has a large overseas network of offices in more than 100 cities worldwide.
