TravelMole
Agent

Trade online revamp by Bourne Leisure

Wednesday, 14 April 20103 min read

Domestic holiday giant Bourne Leisure has re-designed its trade website following increased use by agents.
The new site is designed to help agents keep up to date with latest news and make bookings for its three brands.

The revamp follows a 15% increase in visitors and a 38% rise in online bookings.


The newly designed website links directly to the booking engines so agents can book Butlins, Haven and Warner Leisure Hotels online seven days a week, 24 hours a day.
Warner Leisure Hotels’ new booking engine also offers agents a quicker process and greater detail on the accommodation grades and experiences available for guests.

The site features new sections on each of the brands including Big Weekends so agents can increase their knowledge on accommodation, facilities and entertainment at the Resorts, Parks and Hotels.

Agents can also request day passes and be the first to hear about educational trip offers.

Agency window offers are updated weekly, can be searched for by region, brand,
resort, park or hotel, providing a time saving search function, and can be personalised by agency.

A dedicated marketing support section allows agents to download the latest leaflets, posters and blank window cards.

If agents have a consumer facing website, the affiliate section highlights the benefits of being an affiliate partner.

Staff offers and the latest incentives are also a key element of the site with discounts of up to 40%.

Bourne Leisure is offering agents the chance to win £50 of shopping vouchers by finding Butlins, Haven and Warner daffodils on the site and completing an online form with the names of the pages where they appear.

Head of retail sales Allan Lambert said: “Through research we understand how important websites are for agents to keep up to date with latest news, to get instant quotes and make bookings for their customers.

“Travel Agents are extremely important to us and as such we will continue to invest to make sure we offer the very best site possible.

“We hope the developments to our agency sales website will encourage agents
to use the website as a sales tool and to book even more Butlins, Haven and Warner Leisure Hotels online in 2010.”

*Go to: www.bourneleisuresales.co.uk

by Phil Davies