Omaha based travel management firm Travel and Transport has unveiled a new brand identity and revamped website.
The company will simplify its identify, using one name across the business, and eliminating the brand name variations Travel and Transport Ultramar, Travel and Transport Statesman, and Travel and Transport France.
The new logo and brand identity comes about after in-depth, third-party research with customers and partners.
This has given the comonay ‘a better understanding of the mix of cultures, values, and best practices’ that it now represents after 74 years in business.
"It allows us to deliver on our promise of empowering our employees, and championing our customers," said Kevin O’Malley, chairman and CEO of Travel and Transport.
The new branding will enable the business ‘to move forward with shared standards and goals across its locations throughout the world.’
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