Travel Counsellors has invited travel professionals from outside the company to attend its series of mini conferences for the first time.
The free events will take place in Manchester, Birmingham and London next Monday, Tuesday and Wednesday.
So far, 25 professionals from outside Travel Counsellors have confirmed they will attend. A further 50 have made enquiries.
"There won’t be any hard sell," said a spokeswoman, "they’ll just be attending the conference like any other attendee"
One of the sessions will be hosted by international sales guru Anthony Iannarino who has been working with Travel Counsellors for some time.
He will be offering business insights on how to connect with customers and improve results.
The agenda for the conferences will also include company updates, industry news and training developments.
