Travel companies and associations are being urged to join a campaign to highlight the importance of having clear and fair terms and conditions.
The ‘Small Print, Big Difference’ campaign is being launched in the spring by the Competition and Markets Authority (CMA).
Director of communications Paul Latham said: "The CMA is talking to industry partners to collaborate and help spread this message, which can boost consumer confidence in the travel sector as a whole.
"Businesses that pledge to check – and amend, if necessary – their small print, will have a strong and positive message for their customers that they take their rights seriously."
The CMA has previously found that less than half of UK businesses know the rules on unfair terms well and on average, only review their terms every four years.
It said although most businesses want to comply with the law, some may be overdue reviewing their consumer contracts.
To learn more about the campaign and to sign up for future alerts and materials to help support the campaign, travel businesses should visit the campaign website at www.gov.uk/fairterms.
