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Travel providers seek to tap China's fast-growing online market

Tuesday, 9 March 20103 min read

With China’s online travel booking users reaching more than 30 million last year, there’s a “huge potential” for its future development for US and other travel suppliers, says People’s Daily Online.

That represented almost a 78 percent increase from the previous year, according to a report released by the China Internet Network Information Center (CNNIC).

”Online travel booking in 2009 saw rapid development and has become a highlight of the tourism market,” said the site.

According to statistics released by the CNNIC, online travel booking users in 2009 increased 77.9 percent to reach 13.24 million. The growth rate is second only to online payment (80.9 percent) and exceeds online stocking (67 percent), online banking (62.3 percent) and online shopping (45.9 percent).

As of the end of last year, China’s web users reached 384 million.

By David Wilkening