United Kingdom
United States
Asia Pacific
Travel reviews? Forget it, say more consumers
The number of travelers using review sites is declining, according to a new PhoCusWright Online Traffic and Conversion Report.
The study carried out in conjunction with Compete showed a drop in the number of people looking at reviews from 55 percent in October 2007 to 46 percent in October 2009.
In the study, TripAdvisor was the leader with 12.3 million monthly unique visitors, a figure that has doubled in the past 18 months. Its nearest rival: IgoUgo with 1.7 million visitors every month.
Only nine percent of visitors in a recent month using TripAdvisor made a hotel booking search as opposed to entering a hotel name.
Could these numbers go up? With new features constantly being added, review sites say the answer may be yes.
By David Wilkening
David
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel