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Travel turning to social media to make sales
No matter what type of travel you’re booking, you can expect to see more implications of social media.
“Airlines are maintaining a presence on YouTube and offering deals through social-mapping networks.. Hotels are promoting their properties through bloggers, and they’re using social-networking sites to gather feedback, monitor trends and provide concierge services,” says USA Today.
Does this mean a permanent change in how people travel?
"I definitely think that social media is about to change the way we do things entirely," said Jill Fletcher, social media and communications manager for Virgin America. She added:
"We’re able to admit over social media if we’ve made a mistake or if there’s a weather delay. So we’re able to communicate much faster and more effectively."
Social media are being incorporated at a rapid rate into every part of a journey. That can range from where to eat to finding buying airline tickets.
Travel observers say an important goal of staking a claim in the social-media space is to build a base of devoted followers who will keep coming back.
By David Wilkening
David
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