Do you want to access 70+ million consumers – 53% in the USA and 47% international, all of which have subscribed to receive information about general and specific travel opportunities and information?
All the subscribers are initially double opted-in and are required to re-opt in each year and we only send requested information limiting contact to a maximum of one email per week, which maintains our sustainable relationship with our subscribers.
This amazing new TravelMole consumer email activity includes a range of opportunities, including:
** Dedicated emails
** Banner and video advertising opportunities in regularly scheduled emails; and
** Lead Generation [CPA]
Dedicated emails
One of the most effective ways to brand and promote is through dedicated emails, which can include run-of-list or targeted by interest, originating point, destination, marital status, etc.) and will be solely dedicated to your product.
You determine which market you wish to reach geographically and/or by interest, originating point, destination, marital status, etc.) or just go on a ‘run-of-the-list’ basis(Sample emails 1, 2, 3,4, 5,…).
47% of those travel and tourism businesses surveyed identified email marketing as the most effective way to address finding new customers, generating business in the off-season, and filling rooms/seats. [Source – Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook, 2007]
Half of all consumers surveyed have made a purchase as a result of an email solicitation, and 16% did so from messages found in their spam folders. [Source – Endai Worldwide, 2007]
73% said they’d made an online purchase as a result of receiving an email offer. [Epsilon – 2007] The average order-conversion rate of email is 6%. [Source – Shop.org, State of Retailing Online 2007 report, 2007]
Advertising in regularly scheduled emails
Banner and Video advertising in regularly scheduled emails by categories, which include:
** Beaches & Spas;
** Exotic Explorations;
** Las Vegas Lights;
** US and Canada;
** European Delights;
** Cruises and Waterways;
** Tours of the World;
** Sports & Travel/Travel Lifestyle;
** Romance Travel; and
** Casino Traveler.
Lead generation [CPA]
It takes some work, but we offer ‘fresh’ exclusive leads generated from our own system, not purchased from other sources which are often several months old and/or sold to many people.
Our leads are not incentivized leads, the people who fill them out do not get prizes, discounts, coupons, etc., they are genuine leads.
Leads include:
Name
Product interest
Postal Code
In some cases we can obtain phone and address, best time to call, etc for a supplemental charge.
Important recent findings about email marketing
** 47% of those travel and tourism businesses surveyed identified email marketing as the most effective way to address finding new customers, generating business in the off-season, and filling rooms/seats. [Source: Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook, 2007]
** 83.2% of marketers surveyed chose email marketing as the most important advertising mediums they will use in 2007. [Source – Datran Media Research, “The 2007 Email Marketing Survey: Looking Forward”, 2007]
** Nearly half of survey respondents (46%) said reducing the dependency on print marketing is a major benefit of email marketing. [Source – Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook, 2007]
** Half of all consumers surveyed have made a purchase as a result of an email solicitation, and 16% did so from messages found in their spam folders. [Source – Endai Worldwide, 2007]
** 73% said they’d made an online purchase as a result of receiving an email offer. [Source – Epsilon 2007]
** The average order-conversion rate of email is 6%. – Shop.org, State of Retailing Online 2007 report (Sept. 2007)
** 20.6% indicate that sales conversions as a direct result of better email marketing have improved by up to 5% in the past 12 months, with 7.2% reporting conversion increases of more than 10%. [Source – Internet Retailer, Aug 2006)]
In addition, you have to read the following:-
** 4.5% of online retailers have a conversion rate from emails of more than 10%;
** 27.9% have conversion rates under 1%;
** 25.4% have conversion rates of 1.1% to 4%;
** 12.7% have conversion rates of 4.1% to 10%. [Source – Internet Retailer, 2007]
** 70.6% of marketers surveyed who plan on using email for customer acquisition in 2007 will increase their email acquisition budget in 2007. [Source – Datran Media Research, “The 2007 Email Marketing Survey: Looking Forward”, 2007]
** Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. [Source – Shop.org, State of Retailing Online 2007 report, Sept. 2007]
** The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. [Source DMA, 2007]
** US spending on email advertising will grow to $2.1 billion by 2012 from $1.2 billion in 2007. – JupiterResearch 2007].
So how do you find out how much this could cost you and how you can get involved?
Either email John Alwyn-Jones on [email protected] or call him on 0402 891 674 RIGHT NOW!
It is not a case of whether you can afford to, it is more a case that you can’t afford not to!
A TravelMole global opportunity you cannot afford to miss
