Travelport unveils new identity
A new identity has been revealed for Travelport – the former Cendant Travel Distribution Services sold to private equity firm The Blackstone Group for $4.3 billion
The new company logo marks a step towards the group’s status as an independent, purely travel-focused company.
More than 20 brands such as Galileo, GTA, Ebookers, Octopustravel.com, Travel 2/4 and Travelbag make up Travelport.
UK & Ireland managing director Jason Clarke said: “As a private company, Travelport will have considerably greater financial latitude and strength to take advantage of growing opportunities in the travel market.
“And this is why the time is right to step out with a fresh, memorable look and message that reaffirms our commitment to travellers, travel professionals, and travel suppliers alike.”
Report by Phil Davies
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