Trinity Investments (“Trinity”), a private real estate investment firm focused on hotels and resorts, and HotelPlanner, a leading travel technology company, today announced a strategic distribution partnership.
Under the partnership, hotels and resorts in Trinity’s portfolio will leverage HotelPlanner’s proprietary artificial intelligence reservation agents, gig-economy reservations network, and group sales technology.
The partnership advances both companies’ shared focus on operational excellence and technology-driven innovation in hospitality. HotelPlanner’s platform will support Trinity’s Strategic Operations team in driving group sales, individual online bookings, and direct-to-consumer booking experiences powered by AI chat across Trinity’s portfolio.
“At a time when technology is reshaping every aspect of hotel operations, we are excited to partner with HotelPlanner to advance innovation in distribution, group sales, and the guest experience across our portfolio,” said Sean Hehir, Managing Partner, President and CEO of Trinity Investments. “HotelPlanner’s AI-driven platform and global reservations network complement our Strategic Operations team’s focus on operational excellence at the asset level.”
“We are proud to deepen our relationship with one of the most respected institutional owners of hotels and resorts in the world,” said Tim Hentschel, Co-Founder and Co-CEO of HotelPlanner. “Trinity’s commitment to operational excellence and long-term value creation aligns with HotelPlanner’s mission to deliver superior distribution outcomes for our hotel partners and their guests.”
HotelPlanner’s technology drives group sales, individual online sales, and direct-to-consumer conversational commerce sales via a 7,000-strong gig economy call center and AI reservation agents. Last year, HotelPlanner’s technology distributed over US$2 billion in hotel rooms.
Trinity is a global hospitality investment platform with a 30-year track record of acquiring, repositioning, and operating high-quality lodging assets in world-class markets. The firm is headquartered in Miami with offices in Los Angeles, London, and Honolulu. It has deployed more than $10 billion across the United States, Mexico, Europe, and Japan, including nearly $7 billion in hotel and resort assets representing over 15,500 keys.
