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TTD: New European sales and marketing director for Opodo
Opodo has appointed Petra Friedmann in the new role of European director of sales and marketing.
Based in Paris, she was previously country manager for France and has been with Opodo since April 2002.
In the new position, she will have overall responsibility for the brand, customer positioning, marketing, sales and revenue generation across all Opodo markets and will report into Sally Balcombe, recently promoted commercial and product director.
“Opodo has grown rapidly over the last 12 months, both organically and through acquisition, and we felt the time was right to expand the commercial team to capitalise on this success,” said Balcombe.
Recruitment is underway to appoint a new country manager for France. Until then Sophie Adam-Polani has been appointed interim country manager for France.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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