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TUI to give customers sketching kits to help them remember their holiday
TUI is providing sketching materials to holidaymakers after experts discovered that drawing your holiday can make it a more lasting memory.
In a trial at its new TUI Sensatori Resort Atlantica Rhodes, opening this summer, guests will be given Sketch to Etch kits to record their time abroad.
While holidaymakers tend to take dozens of photographs to create snapshots of their trips, scientists say memories can be captured better by putting pen to paper.
Experimental psychologist and renowned Oxford University sensory expert Professor Charles Spence, in collaboration with British artist Philippa Stanton – who possesses the rare neurological condition of synesthesia – visited a TUI resort in Negril to explore how sketching can help engage all five senses and help retain ‘wow’ holiday memories for longer.
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They concluded that only one sense – sight – is stimulated when taking a photo and at most two – sight and hearing – are triggered when filming something.
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But by drawing activates up to three senses, including sight, touch, sound as well as proprioception (or position sense), enables the brain to solidify the memory.
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Helen Morgan, head of concept for TUI, said: "We know that our customers spend up to a year planning their holiday yet when it comes to returning home and actually remembering some of their wow holiday moments the expiry date on those memories can be as soon as two weeks.~
"We are introducing Sketch to Etch kits to our TUI Sensatori resorts this summer because we want our customers to fuel and engage with all of their senses when they are on holiday with us and retain their wow holiday memories for longer."
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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