Uganda Tourism will launch its first marketing campaign in the UK and Ireland next month.
The ‘Your Uganda’ campaign is being lead by UK-based marketing agency Kamageo.
Launching on June 1, it will start with a four-week TV sponsorship on National Geographic Wild, focusing on Uganda’s wildlife experiences.
Later that month, Kamageo will take a 12-day familiarisation Trip to discover the country’s highlights including mountain gorilla and chimpanzee trekking, big 5 safaris, birding and adventure activities.
"For the first time ever, Uganda will have public relations and marketing representatives in our three major source markets – North America, Ireland & UK, and German speaking Europe," said Mr. Stephen Asiimwe the Chief Executive Officer at the Uganda Tourism Board.
