VisitBritain is gearing up to host its ‘Destination Britain Americas’ trade mission in the Americas.
It will present British tourism suppliers to top buyers from across the USA, Canada and Brazil.
Taking place from 10 to 14 September in Riviera Maya, Mexico, the three-day trade event sees 53 British tourism industry suppliers meet with 47 top buyers.
International buyers will have the opportunity to learn about Britain’s destinations, and experiences from Bath, Birmingham, Bristol, the Cotswolds, County Durham, Cumbria, Derbyshire, Manchester, Liverpool, Oxfordshire, the Peak District and the West Midlands alongside Scotland and Wales.
Activities include one-to-one meetings, networking events and seminars to help drive visitor spending into regional economies.
VisitBritain CEO Patricia Yates, leading the trade mission, said: “This major trade mission brings our incredibly important Brazil, Canada and USA markets together with British suppliers to do business and drive economic growth.”
“We are shining the spotlight on the products and experiences on offer across Britain, making sure those are sold internationally, boosting Britain’s economy.”
“Building product and destination knowledge broadens travel itineraries, so visitors can explore more of Britain spreading the economic benefits of visitor spending across our nations and regions.”
British suppliers joining the trade mission include hotels, visitor attractions, transport providers, retailers, tour and sightseeing operators.
The trade mission comes as VisitBritain continues to roll out its international ‘Starring GREAT Britain’ campaign.
Launched earlier this year, the campaign is using the draw of film and TV locations and places seen-on-screen to inspire visitors to discover more of Britain.
Destination Britain Americas is a cornerstone of VisitBritain’s programme of international sales missions.
Inbound tourism is worth an estimated £34.9 billion to the economy in 2025.
