There was a big rise in UK tourist visits to Grenada in February as it celebrated 50 years of independence.
There was an increase of 29% year on year in UK arrivals to Grenada, Carriacou and Petite Martinique.
This was aided by trade initiatives with travel agents, operators, and airlines by the Grenada Tourism Authority (GTA) in the UK market.
Most recently, Petra Roach, CEO of the Grenada Tourism Authority, Emil Edwards – UK Sales Manager – and UK Trade Representatives Black Diamond, attended the Unite Caribbean event last month in London.
It participated in 25 high-impact meetings with key UK tour operators, promoting and selling Grenada as a travel destination.
“These collaborative efforts with valued UK tour operators show that this strategic investment has worked,” Roach said.
“The British market has a high return visitation, the longest length of stay and one of the highest visitor spends.“
Also in attendance were Spice Island Beach Resort, Calabash Hotel, Silver Sands and Silver Sands The Beach House, Coyaba, True Blue Bay, Mount Cinnamon and St. James Travel and Tours.
Adele Garbutt, Owner & Director at Calabash, said, “We continue to see business at Calabash thrive, with bookings pacing 43% ahead of this time last year.”
Reports from tour operators indicate strong growth for Grenada in 2024, with bookings for the first two months already surpassing last year’s figures in the first quarter alone.
The highly anticipated Six Senses is already generating bookings before its opening in spring 2024.
Brydie Peacock, Marketing Manager of Caribtours, remarked, “Grenada is doing well at the moment. Our product range has never been bigger and is it fast becoming one of our top selling islands.”
Virgin Atlantic and British Airways have also both reported a strong Q1 for Grenada.
Virgin Atlantic said forward bookings for March 2024 almost doubled compared to 2023.
